In this Brilliance Series episode of the Less Than One Percent Podcast, recorded live at Brilliance 2025 in Chicago, we sit down with Maja Mazur, CEO and founder of Healthnix, a health tech startup rethinking how chronic pain is treated.
After battling debilitating chronic pain in her early 20s and finding little relief through traditional systems, she discovered the power of functional nutrition. In this conversation, she shares how she is building an operating system for physicians to make it easier to treat chronic conditions through nutrition while navigating the realities of reimbursement, scale, and adoption.
01:47
So far, how how are you
1:49
enjoying the conference?
1:50
I love it and yeah I think you know one
1:52
gets so many exchanges on linkin and
1:56
most of them like never lead anywhere.
1:58
So I was actually talking with people
2:00
and I was like this is amazing because
2:02
like what are the odds that you know you
2:04
connect with someone on LinkedIn like we
2:07
are both flooded with LinkedIn messages
2:10
and it actually results in you know me
2:12
attending the conference meeting all the
2:14
amazing women here having some really
2:17
genuine very in-depth conversations so
2:21
it's been a really packed and very
2:24
like high calorie as I like to say. Tell
2:27
us though a little bit little spiel on
2:29
healthnakes because I I was intrigued
2:31
when we first talked on Zoom and you
2:34
started telling me about this company.
2:35
I'm like this is this is a disruptive
2:37
idea.
02:45
Yeah. So what we are building is we like
2:41
to call it an operating system for
2:43
doctors to actually prescribe and get
2:45
paid for prescribing nutritional
2:48
interventions for chronic pain and
2:50
multicondition patients. And what we
2:53
mean by that is we know that food as
2:55
medicine works in chronic pain
2:57
management. We know that it helps not
3:00
only with pain but also with other
3:01
chronic conditions. The problem is it
3:04
takes a lot of time and effort for the
3:06
doctor or the dietician to design this
3:08
plan. And then there's no clear
3:10
reimbursement pathway. So you kind of
3:13
have two headwinds working against the
3:16
doctor thinking about nutrition as the
3:19
standard of care for chronic pain
3:20
management. So we set out on a mission
3:23
to really change that and build a
3:25
software platform that makes it easy to
3:28
design the plan and which then unlocks
3:30
very specific reimbursement codes which
3:33
actually have very little to do with
3:34
nutrition. That's how I hack around it
3:36
to get the doctors paid for doing the
3:39
right thing. Uh so
3:41
but listen you you didn't just you
3:44
didn't just fall into that. You it's got
3:46
to be something you're passionate about
3:48
personally, right? I mean, how do you
3:50
find that space? That's not a space that
3:52
people just fall into.
3:54
No. Uh, it's out of my pure personal
3:57
patient rage. Um, I was an am still a a
4:02
chronic pain patient in my early 20s
4:05
living in London. I suddenly developed
4:08
really debilitating chronic hip pain. I
4:11
was incredibly active. I loved rock
4:12
climbing, hiking. You I spent 21 days in
4:15
winter in the Himalayas one year. Uh, so
4:18
I really live for that stuff. And in my
4:21
early 20ies, at some point all of that
4:23
ended like on my worst flare up days. I
4:26
could barely walk. I had amazing health
4:28
insurance. I was at Goldman Sachs at the
4:31
time. So, you know, every private
4:33
hospital in London was available to me.
4:35
We couldn't find a solution. We I was on
4:38
a wait list for surgery. Um, thankfully
4:41
I refused that and I ended up working
4:44
with someone specializing in functional
4:46
nutrition and it took a lot of time and
4:49
a lot of testing most of which was
4:50
actually not needed but it saved my life
4:53
and that kind of started my obsession
4:56
with the topic speaking with different
4:58
doctors with scientists professionally.
5:00
I was already leading product
5:02
development at a machine learning
5:03
startup in London. So I had this moment
5:06
when I was like I lived this problem. I
5:09
know there are millions of people who
5:12
suffer from chronic pain. Like right now
5:14
that number is 62 million American
5:17
Americans in the US today. It's
5:18
increasing. I know nutrition can help. I
5:22
have the professional background and the
5:23
skills to do something about it.
5:25
So it almost became like an obligation I
5:28
couldn't really like stop thinking
5:30
about.
5:31
Yeah. Yeah. That's I mean I what I found
5:33
is that a lot of disruption comes
5:35
through personal experience or personal
5:37
frustration really with a problem that
5:40
just no one is willing to solve. So
5:42
something I want to ask I didn't talk
5:44
about this on stage cuz I kind of felt
5:46
like I needed to get off the stage cuz I
5:48
was getting emotional but
5:52
you know I feel like everybody has a
5:55
superpower. Everybody has something
5:57
unique to them and it's something that
6:00
they can use that can change the world
6:02
and it's something that doesn't cost
6:03
energy. So like mine is relentlessness.
6:05
I'm just relentless. Like I'll just, you
6:07
know, DM you on on LinkedIn and, you
6:10
know, we, you know, try to continue to
6:12
um connect with you or, you know,
6:14
whatever the case may be or start a
6:16
woman's uh healthcare conference as a
6:18
dude, you know, you know, probably not
6:20
something that a lot of uh men would do,
6:23
but um what's your superpower? What do
6:26
you say that thing is that is intrinsic
6:28
to you?
06:30
I mean, a really big part of it is just
6:32
not giving up.
6:33
So, kind of similar. I am a very
6:36
stubborn person. I can be I I can be
6:39
very flexible within the framework of my
6:42
stubbornness.
6:43
Well, I don't know if you're if you're
6:44
if you start a startup, I don't know if
6:46
you're really stubborn, right? I mean,
6:48
yes,
6:48
because you got to be flexible there.
6:50
But
6:50
you need to be flexible, but I think you
6:52
need to be maybe relentless is actually
6:54
a better word. You know, you keep going
6:56
and then but that actually I think is
6:58
like my second tier superpower. My first
7:01
year superpower is the ability to meet
7:05
the right people. Like, you know, it's
7:07
just there's just something that the
7:09
universe really keeps sending the right
7:13
people my way. You know, me being here
7:15
is one example.
7:16
The way how we connected with the
7:19
director of the pain recovery program at
7:21
Cleveland Clinic was working with us
7:24
also at a conference, you know, no warm
7:26
in introduction, no kind of friendly
7:29
family member.
7:30
just pure universe provides and building
7:33
something that is needed. Um, and we've
7:35
had a number of these situations,
7:37
especially when moving from the UK to
7:39
the US.
7:40
Yeah.
7:41
Where just through serendipity and
7:44
through asking questions and talking to
7:46
people, I was able to meet
7:48
the right connectors, advisors,
7:50
investors. So, say that's it.
7:53
Yeah. I always say nothing hap nothing
7:55
happens. There's always a reason things
7:57
happen and then everything happens in
7:59
its time. Like that's another thing is
8:01
maybe it's because I'm getting older,
8:03
but you know sometimes you're trying to
8:04
force something and you're like, you
8:06
know, it's not it's not time. Um, so
8:09
where can people find like can
8:12
consumers, you know, are they can they,
8:15
you know, go to your company or is that
8:17
or is it more sort of a B2B thing? Where
8:20
where can people find you?
08:20
Yeah. So we are predominantly B2B but
8:26
much like you guys we've also opened up
8:28
a direct to consumer uh branch. So we
8:31
are also going through the different
8:33
trials and tribulations of that model.
8:35
And where is it?
8:36
So right now we are actually able to
8:38
serve all 50 states. Okay. Because it's
8:40
tellahalth we have a network of lab
8:42
testing partners in all of 50 states. Uh
8:45
you can find us online. You can go to
8:48
www.healthnext.io.
8:51
Yeah. uh and sign up. Our main
8:53
distribution channel uh are our physical
8:56
therapy partners right now. So when you
8:58
go to your PT especially in Texas, New
9:00
York and California, you can then access
9:03
Health Next
9:04
and you connect you connected with Move,
9:05
right?
9:06
Did you connect with any of the leaders
9:08
here from Move?
9:09
Um not yet. We would love
9:10
Okay. So because we uh that's Vituity's
9:12
functional medicine.
9:13
Oh, yeah. We would love to work with
9:14
you.
9:14
Yeah. So we're in Fort Lauderdale,
9:17
Dallas.
9:19
Uh,
9:19
Frisco.
9:20
Fris. Well, yeah. Frisco, Indiana, Salt
9:23
Lake City, Sacramento, and Maryland.
9:27
Yeah.
09:27
So, we we we should we should connect on
9:30
I should connect at the reception. Let's
9:32
try to connect you with some of those
9:33
people because there might be
9:35
opportunity there, too.
9:36
Yeah. So,
9:38
uh, so maybe the last thing I would say
9:40
is,
9:41
you know, in respect to the women,
9:43
because there's a spectrum of women here
9:44
as you you can imagine. I mean we had
9:46
students amazing med students we had
9:48
just regular undergrads there are some
9:51
uh students from Texas here you know
9:53
from from Chicago but then we all we
9:56
have um CEOs of health systems here so
9:58
we have and everything in between so if
10:01
you were to going to give you know
10:03
advice to everybody in the conference
10:05
about you know how to disrupt how to
10:07
change healthcare what would it be
10:13
just one piece of advice is
10:15
yeah when one when one you know maybe
10:17
it's a how to get them their the first
10:19
step along you know cuz let me give you
10:23
more time to think and give you a little
10:24
explanation like you disrupted you're
10:27
disrupting a space that people didn't
10:29
even know needed disrupting right it's
10:30
like sort of like how are these two
10:32
things related because you had a
10:33
personal experience but you had to have
10:36
some kind of
10:38
um motivation support advice you know
10:42
coaching to be able to say, "I'm going
10:45
to risk it all potentially and go down
10:48
this path." So, you know, along those
10:51
lines, there's women out there that want
10:53
to do disruption. They want to do things
10:55
differently in their organizations or
10:56
start new ones. What advice would you
10:58
give them?
10:59
Yeah. So, something, you know, they're
11:02
kind of like the obvious parts of find a
11:04
problem and be a solution. I think
11:07
something that has really changed how I
11:10
operate and how I work as a leader
11:13
is I really and I think that's a very
11:15
female trait. I really underestimated in
11:18
the very beginning the power of mentors
11:22
and the network because I think as women
11:24
we are often like I can do it all
11:26
because we are kind of expected to do it
11:28
all you know
11:29
and I think we often take that into
11:31
business with us where we are like oh
11:33
you know I'm going to handle the sales
11:36
the fundraising the product development
11:38
I'll figure it out I'll hustle my way
11:40
through it you can be a great hustler
11:43
and you can work 24 hours a day if you
11:46
don't have the right mentors, especially
11:48
in healthcare, if you don't have the
11:50
right clinical champions, people who
11:52
will like really advocate for you, give
11:54
you the opportunities to get out there,
11:57
it's going to be very hard slash
11:59
impossible. So, I would really say
12:02
think really hard about who would be
12:04
your perfect mentor and advisor and
12:06
connector. Like literally map them out
12:10
and don't assume that just because they
12:13
are super senior, they won't talk to
12:15
you. Yeah.
12:15
In fact, it's often the opposite.
12:18
Some of the most senior people really
12:22
really champion us and work and help us
12:25
because they can and because they really
12:28
believe that it's needed and the fact
12:30
that I'm an outsider from you know
12:32
outside of healthcare. Um I was I
12:36
actually spoke this is a really funny
12:37
story but it's kind of connected to it.
12:39
So, um, I was invited to speak at an
12:42
orthopedic conference in Rome this year.
12:45
Wow.
12:45
And I was like one of, I think, four
12:48
women at the entire conference.
12:50
Yeah.
12:50
The only one speaking and probably like
12:54
the youngest or the third youngest human
12:56
in that entire building. So, I was just
13:00
the weirdest thing for everyone.
13:03
But that conference has won us amazing
13:07
collaborations. I was invited by the
13:09
person who created the whole thing.
13:11
Yeah.
13:11
Because he just really believes in our
13:13
mission and you know if you had asked me
13:16
three years ago would I think that
13:17
someone like Dr. Beini would actually
13:19
invite me to speak at his conference
13:21
I'll be like no why would he?
13:23
Yeah
13:23
but he did. So I mean don't you know
13:25
short sell yourself.
13:26
I think that's a great point and I think
13:28
that in this face in this world of and I
13:31
listen I'm a tech I'm a tech.
13:33
LinkedIn and Instagram are my main are
13:35
my my main I don't Facebook I'm on it
13:37
but I don't really bother with it and
13:39
some of the other ones but I and and
13:41
it's the reason why for my podcast I do
13:44
it in person
13:45
because I I mean we could have done this
13:46
online we could have
13:48
video video and but there's something
13:50
different when you're across from
13:51
somebody to your point you know you're
13:53
you're you know you're breathing their
13:55
air you're walking in their city um so I
13:58
always I mean I'm on planes way more
14:00
than I should be.
14:01
Yeah. Um, but it actually leads to more
14:04
fruitful relationships. And when the
14:06
business, to your point, when the
14:07
business is real, it's real. You know,
14:09
when you're when you're just sort of
14:11
LinkedIn, you not LinkedIn, but uh video
14:13
zooming with everybody, you know, they
14:15
can he can tell you no, super easy. I
14:17
feel like on Zoom, like people like,
14:18
"No, I'm not going to do it." When
14:20
you're in person, you're like, "No, let
14:21
me think about it. Tell me more." and
14:23
and then when they believe and I think
14:24
what you have is it's it's not only
14:27
unique but I don't think there's anybody
14:30
else in the space and I think that
14:32
combination of things makes it super
14:34
appealing.
14:34
Yeah.
14:35
So um yeah no problem. Yeah. So one
14:39
other thing I I I um wanted to ask you
14:42
of course the less than 1% is is sort of
14:45
my mantra. It's my you know I wear it.
14:48
Um, and I'll and I'll give you a signed
14:50
copy of my book so you can um, read it.
14:52
But one of the things I talk about there
14:54
is how we pick winners and losers before
14:56
the race is even even run.
14:58
Mhm.
14:58
And, you know, sometimes we identify
15:01
people who are going to be great and
15:03
those aren't the real ones who are going
15:05
to be great.
15:06
Do you feel like that has ever happened
15:08
in your, you know, your career or even
15:10
even in building the company? Have
15:12
people sort of seen you and judged you
15:15
maybe because you're a woman or maybe
15:17
because they just, you know, you don't
15:19
fit their box. Have you have you felt
15:20
that?
15:20
Well, so the I can't tell you how many
15:25
times an in usually an investor or
15:29
someone who is
15:31
well either an investor or an MBA grad
15:35
looks looked at me and said, "Oh, you
15:38
look just like Elizabeth Holmes." And
15:40
I'll go like
15:42
We are both female and blonde. Yes,
15:47
Identical twins.
15:48
Yeah.
15:49
So, yes, that has happened to me. Um, I
15:53
wouldn't say it happens all the time,
15:57
but I do I I am actually also like
15:59
personally very interested in how we
16:01
build bias and how humans just in
16:04
general like make decisions on an
16:07
emotional level before you even analyze
16:10
like 10% of the data. I think we are all
16:12
guilty of it.
16:13
Yes. Yeah. Um,
16:14
it's kind of it's some of it is human
16:16
nature, but then what you do with it I
16:18
think is when it becomes
16:20
Yes. Yes. You know what I mean?
16:22
Yes. Correct. So, it's, you know, it's
16:24
there's definitely been times more so in
16:27
the UK than in the US where I felt like,
16:30
you know, I'm really playing this game
16:31
on the super hard mode
16:33
where everything is kind of stacked
16:35
against me. Um, but I've also had plenty
16:40
of, you know, situations and
16:42
opportunities where I felt like someone
16:44
really believed in me and they just
16:46
really, you know, said, "You can do
16:48
this."
16:48
Yeah. Um, so you know, I' I've seen
16:51
both, but it's
16:52
it's hard. I mean, b building a business
16:54
is hard.
16:55
Well, we we wish the best of luck to
16:57
you. I know we're probably going to have
16:59
more conversations and sort of introduce
17:01
you to some of the other team members
17:03
and um I'm sure we will hear more from
17:07
my Mazer at Healthn Next, CEO of
17:09
HealthN. And um thank you. I still can't
17:13
believe you're here. I still wonder, you
17:15
know, so excited that you came. Um, and
17:18
I think that what I'm learning from, you
17:21
know, doing this for the first time is
17:22
that this there's not a conference like
17:25
this, you know, um, but not a conference
17:28
where it's sort of dedicated to women
17:30
and not just, you know, women like a
17:33
woman's conference. It's really like
17:35
it's a healthcare conference, but it is
17:38
geared towards women who are really want
17:39
to make a difference in the world. So,
17:41
thank you again for coming.
17:42
Yeah. Well, thank you for having me and
17:44
yeah, I will really echo that that it's
17:47
and we talked about that in the
17:48
beginning, right? That it's not yet
17:50
another, oh, you're a woman, so we want
17:52
to help you. Like, no, like you're doing
17:54
great things in healthcare and you
17:56
happen to be a woman. And I think we
17:58
need more of that.
17:59
Awesome. Awesome. Thank you so much. All
18:01
right.
Maja Mazur’s background is in product, data and regulation. She has always been drawn to entrepreneurial ventures and after she faced chronic hip pain issues that left her barely able to walk at the worst time, she knew that her next venture was going to be focused on helping others who find themselves in this situation.
Miraculously, she recovered almost fully using nutrition, and she has since learned that there is a lot of promising science around using this approach for arthritis. She experienced firsthand how fragmented the arthritis treatment pathway is, understood how little support patients receive, and realized that she had the skills and knowledge to do something about it. This is how she started assembling the team for Healthnix.
As a female founder of Polish origin, Mazur has experienced discrimination, both direct or indirect, and she has put a lot of work into learning how to be more confident in her abilities, how to lead a team of mostly very senior male colleagues, and how to build her own brand and style as a leader. She also had to learn how to grow her own network of potential investors, mentors and supporters.