EPISODE:
21
|
May 20, 2026

Part 1: How Malcolm Gladwell Analyzes Peak Performance

Featuring
Malcolm Gladwell

On this episode of the Less Than One Percent podcast, Imamu Tomlinson, MD, is joined by legendary intellectual, global best-selling author, and master storyteller, Malcolm Gladwell. From changing how the world understands hidden societal patterns with iconic works like The Tipping Point and Outliers, to his own competitive drive as a national record-holding runner and host of Revisionist History, Malcolm's journey is a masterclass in relentless curiosity, unique narrative perspective, and deep human insight.

This is how Malcolm Gladwell disrupted the way we analyze performance and storytelling.  

Also listen on:

Timestamps

01:03 - Malcolm Gladwell's feedback on my book

02:30 - Facing trauma and the vulnerability of writing

03:28 - A near-fatal crisis and police standoff

07:54 - How different crowds react to ideas

09:26 - Malcolm Gladwell's secret past as a champion runner

10:51 - Blowing up healthcare by looking outside of it

13:14 - The forgotten greatness of silver medalists

16:28 - Why we massively underestimate career longevity

18:15 - Artistic Legacy vs. Executive Leadership

20:26 - Deconstructing Malcolm Gladwell's unique narrative genre

22:21 - The Antidote to Over-Analysis

24:45 - Closing Thoughts: Putting more of yourself into the story

Transcript

01:03
Malcolm Gladwell's feedback on my book

1:03

So, I'm curious. So, I'm The first thing

1:05

I want to ask you is

1:07

Oh, we're rolling. Are we

1:08

Are we rolling? Oh, we are rolling.

1:10

Okay.

1:10

You want to You good?

1:12

Yeah. Good.

1:13

I want to know what you thought of the

1:15

book. I I I really want some feedback. I

1:17

need I need This is a history. This is a

1:20

I loved Well, I love

1:21

an opportunity that I wouldn't get.

1:23

Yeah. Yeah. Um, I mean, I I love the way

1:27

I've I love the way you use sports as a

1:29

as a kind of window into thinking about

1:33

uh performance, about potential, about

1:37

um because I think that's it's and I've

1:41

never seen I mean was what what I really

1:43

loved was you know some people use the

1:48

occasional sporting example, but you

1:50

sort of

1:51

I dive in on it. you no in a way that

1:53

was I thought was really really

1:55

interesting and it was a like so that I

1:57

I responded to that and it was also a

1:59

way to make a lot of the ideas you were

2:01

talking about way way more accessible

2:04

like that book that was a commercial

2:07

book I

2:10

it should not have been published by an

2:11

obscure

2:13

um not obscure but a small press I think

2:16

that was a com that was a book that like

2:18

um was speaking to very broad themes in

2:20

a way that was very I was very um I was

2:24

very impressed by I know a bunch of

2:25

stuff I had the figure skating stuff was

2:27

fantastic.

2:30
Facing trauma and the vulnerability of writing

2:30

I had no idea I that um and

2:31

finding about about your family and your

2:33

was I almost wanted more there I I I I

2:37

could have had more on your family. Um

2:39

I struggled with that and that's why I

2:41

asked you the question on stage about um

2:44

personal putting you know how much

2:45

personal um you know I was talking with

2:48

my wife yesterday about Orion and that

2:52

like I literally have posttraumatic

2:54

stress disorder like I don't I cannot I

2:57

feel as bad about it today as I did the

3:00

first day which is which is not healthy

3:03

right like it's just not healthy but I

3:04

can't I and I'm unwilling to sort of let

3:07

it go because I just keep working right

3:09

Um but uh that was really hard to write.

3:12

Um and then more than being hard to

3:14

write it was a vulnerability that I did

3:17

not want in the world. Not just for me

3:20

but also for him.

3:21

Yeah.

3:22

Uh so that that was the that's why I

3:24

asked you that question.

3:25

Yeah.

3:28
A near-fatal crisis and police standoff

3:28

But I have we talked earlier about my

3:29

circuitous path. Like I have so many

3:32

weird things like I've been on fire, you

3:34

know, like if like it's just unrelated.

3:37

So he said, "Put more stories in there."

3:39

I could have told you how I was on fire

3:41

in in Ohio

3:44

and uh I was in medical school and uh

3:48

basically so I I you know my it's my

3:51

butt and my lap because there's a

3:54

there's a candle that sort of flashes

3:56

some alcohol and and so I go up. Um,

4:00

there's a wall between me and the

4:02

bathroom and I try to jump through the

4:04

wall cuz your mind is not correct cuz

4:06

I'm trying to get to water and um, so

4:10

anyway, the the interesting thing for

4:12

you which was similar to Amadalo

4:16

is I go down this staircase and not to

4:19

gross you out but that we have dogs like

4:21

little small Pomeranians and the skin

4:24

sloughing off and they're going after

4:26

the skin to eat

4:30

terrible. So I get down. So, I finally

4:33

like I get some something to cover me

4:35

cuz I have shorts on, but they were kind

4:37

of burned. And I walk out of the This is

4:41

now this is this is Cincinnati, right

4:44

across from the medical center, but you

4:47

know, most medical centers in most of

4:48

those Midwest towns, it's surrounded by

4:50

areas that

4:52

they don't, you know,

4:53

not great,

4:53

not the greatest areas. And

4:56

I look like the people who people are

4:58

looking for in not the greatest areas.

5:01

And I'm screaming. So all the way down

5:02

from I'm get burned. I'm screaming,

5:04

screaming, screaming. I'm coming down

5:05

the stairs. I'm still screaming. So I

5:07

get to the door. I open the door. Now my

5:09

wife is trying to get keys. She's

5:11

literally going to drive me there cuz

5:12

we're just down the hall. We're both in

5:13

medical school.

5:15

And um and I open the door and there's

5:19

like six red dots like just circling my

5:22

chest. And I you know, we grew up in

5:24

Canada like I'm red dots. And

5:26

cops had gun on you.

5:28

They're so I look at the dots cuz I

5:29

don't know. I can was looking down

5:31

because I think because of the burns and

5:32

I see the red dots. I'm like, "What is

5:34

so I look up and there's like five cops

5:40

with guns pointed

5:42

get on the ground and it's Cincinnati in

5:46

winter. It's like January, December,

5:48

January, it's snowing, you know, so

5:51

there's snow all over the ground and I'm

5:52

just like I don't want to die.

5:55

Obviously, I've had this the history

5:57

that, you know, I write about it in the

5:59

book uh to some extent. So, I get down

6:01

on the ground. It's the funniest thing

6:03

in the world. My wife comes through the

6:05

door, you know, now she comes down,

6:08

these guys have the guns pointed and

6:09

she's like, "He's burned." And she takes

6:12

she takes her hand and the first guy

6:14

that's there with the gun, she just hits

6:15

the gun. She just hits like he's burned.

6:19

So then they kind of get shocked almost

6:21

out of that moment in the the moment

6:23

that you talk about with Amadu is the

6:25

moment that she actually kind of

6:28

disrupted really. So then and it's funny

6:31

because in I think because I was acutely

6:34

injured I remember

6:37

little things that you wouldn't normally

6:38

you know like this the drop slows down.

6:41

I remember the snow falling. I can

6:42

remember their their faces. And as soon

6:44

as she did that, it was like she shocked

6:46

they shocked them or she shocked them

6:49

out of what they wanted to do. And they

6:50

all just stopped and they're like, "Oh,

6:53

you're actually you're hurt. You're

6:54

injured." I said, "Yeah." And so then

6:56

they called the rig and they, you know,

6:58

they got me set up and she's like, "No,

7:00

I'm just going to drive him down. It's

7:01

like literally, you know, six blocks."

7:05

Um, but they, you know, they they've got

7:07

the rig. They're like, "No, you stay."

7:09

Um, so anyway, so that's the story. Then

7:11

went to the hospital and

7:13

third what? Third degree burns.

7:14

Second. Yeah. Yeah. So I had third

7:16

degree. So I was I was admitted

7:19

and then

7:21

relentless was my superpower. So I'm

7:24

like they're like, "Hey, we have to do

7:26

graph. We got to put get stuff from your

7:28

back, put on your legs." And and I'm

7:30

like, "No, you're not going to do that."

7:33

So I'm in fourth I'm a fourth year

7:34

medical student. So I'm like, "Just give

7:37

me some meds." And so I they give me

7:39

meds, I get up and I get discharged from

7:43

the hospital and my wife took care of me

7:44

for three months at home and everything

7:49

actually healed up fantastically which

7:51

is interesting because I didn't get the

7:53

pres, you know, the the treatment.

7:54
How different crowds react to ideas

7:54

Anyway, that was longer than I wanted it

7:56

to be, but I just wanted to let you know

7:58

the story.

7:58

Wow.

7:59

You had the time of it. You know, this

8:01

is it's so interesting the difference

8:03

between so you and I have, you know,

8:06

similar background, but this doesn't

8:08

happen to me just because

8:10

difference between that and that.

8:12

Yeah.

8:13

My dad's white, I'm light-skinned.

8:16

So, I I I think the vulnerable stories

8:19

are a challenge, but when you talked

8:22

about emotion also, I thought, yeah,

8:24

that's how you get emotional, letting

8:26

let you know you've been through some

8:27

things. So,

8:28

so how how did you um what was your your

8:31

experience when speaking to different

8:33

crowds? Is it do you get different vibes

8:35

from different crowds depending on what

8:38

they do?

8:40

A little less than you'd think people's

8:44

identity. It's more the fact that I tend

8:47

to be speaking to

8:49

people

8:51

30s, 40s, 50s,

8:55

uh, professionals.

8:58

Many have families.

9:00

Those facts are far more important than

9:05

their professional orientation. I mean,

9:07

it's a little bit different if you're

9:08

talking to a room full of software

9:10

engineers,

9:12

but not that much. Um, and you think

9:16

about even in medicine is really

9:17

interesting because people really

9:20

there's a there's a whole series of

9:22

different motivations for people going

9:24

into that

9:26

world.

9:26
Malcolm Gladwell's secret past as a champion runner

9:26

So, you get an incredible variety

9:28

of people. Like, it's not like there's a

9:31

doctor type.

9:32

It's not a doctor type. It's like I mean

9:34

there's what they have in common is they

9:36

want to heal people, but like there are

9:38

five different routes to wanting to heal

9:40

people, right? Um, and

9:42

I'm giggling because I two things. What

9:45

What did you want to make fun of me

9:46

about? What did you said? You said we

9:48

had more time. Tell me. I

9:50

would I just would have responded more

9:52

to I just would have like, you know, I

9:54

like I could have you because you you're

9:58

you enjoy that kind of so I thought I

10:02

could have liked that.

10:04

Uh, so uh 100 400 what was what were

10:08

your events? 1500 meters. 5800 meters.

10:12

Wow. I was

10:13

You were better at

10:14

50. I was the age class national record

10:18

holder for the 1500 meters. When I was

10:20

14, I was I had the Canadian record.

10:24

That's amazing. I didn't know that. You

10:26

still run now?

10:27

Uhhuh. I ran on the beach yesterday.

10:30

Really?

10:30

I got a good workout in. Yeah.

10:32

Oh, that's awesome.

10:32

Yeah. Yeah.

10:33

So, when you run like how far yesterday?

10:36

If I do a long run, it'll be like 8 n 10

10:38

miles. If I do, yesterday I was doing

10:42

uh intervals on the beach.

10:43

Wow.

10:44

Like half miles.

10:45

When you do intervals on the beach, do

10:46

people recognize you?

10:48

No.

10:48

No.

10:49

It's like

10:51

also I'm out of context, you know. Yeah.

10:53

Right.

10:51
Blowing up healthcare by looking outside of it

10:51

Wearing a pair of shorts and

10:54

Right. Right. Um,

10:56

but uh

10:57

Yeah.

10:58

Yeah. It's like a it's become I'm not

11:00

serious around anymore, but I you do

11:03

need

11:05

it's a

11:07

you know, you need some kind of physical

11:09

release from all of this.

11:13

Yeah. To your point about the book, I I

11:15

struggled uh I struggled with this book

11:18

on what to do with it. Um you know, I

11:21

had I'm in a weird space. Um, even

11:24

having you here. Um, yesterday I had

11:27

Buster Rhymes at our by 2D Caris

11:30

concert.

11:30

Oh, really?

11:31

Yeah. Yeah. No, sorry. The day before

11:33

yesterday. So, I'm trying to bring

11:35

worlds that don't necessarily go

11:38

together because healthcare you kind of

11:39

think stiff, stodgy,

11:40

you know, I'm I'm trying to blow it all

11:42

up because I think that if we can learn,

11:44

to your point, if we can learn

11:46

from other people that are outside

11:48

healthcare, we can solve problems in new

11:50

ways that we didn't have before. So,

11:52

with the book, I struggled with it

11:54

because I think in some ways I am a

11:57

titan in healthcare. I mean, I'm the I

12:00

mean, I think I'm the only black

12:03

definitely the only Jamaican, but I'm

12:04

the only black um healthcare leader in

12:08

this space and definitely with the size

12:11

we have, you know, one of the biggest.

12:12

And so, in that world, I can do a lot of

12:17

different things. in the worlds I want

12:19

to be in, which is writing and sort of

12:23

connecting people that don't necessarily

12:25

go together to solve amazing problems

12:26

they never knew they could solve. Um,

12:29

nobody. And so that's where the book

12:31

fell. The book fell into

12:35

and you know, you know how the industry

12:36

is now, especially what's your platform?

12:39

You know, how many books can I sell if

12:41

if I sign you? And uh, so I got super

12:44

frustrated with that and I was like, I

12:46

got a story to tell. I'm just going to,

12:47

you know, put it out there. So, it's,

12:49

and I'm sure you in the industry, you

12:52

know how it works. It's sort of like, do

12:54

you have an amazing story to tell story

12:56

to tell that you can get out there or do

12:58

you wait for somebody to say it's okay

12:59

to get out there?

13:01

Yeah. Well, presumably

13:04

there's all kinds of you got other books

13:06

in you. So, it's a long, you know, it's

13:08

a it's a books are a long journey. You

13:10

build you have to build over time.

13:14
The forgotten greatness of silver medalists

13:14

right now I'm writing uh I'm writing

13:19

about uh you know the working title is

13:22

called almost it um and it's called

13:25

almost the subtitle is the other side of

13:27

winning and it's was sparked by Sria

13:30

Bonaly who I mean worldrenowned right

13:34

never won you know Olympics world

13:37

championships never won and there's all

13:39

those stories of all those amazing

13:41

people where when they win,

13:44

you write stories about them. You

13:46

absolutely say every, you know, you you

13:48

go into detail. When they lose, even by

13:50

the slimmest of margins, you don't write

13:53

anything about him. So, it starts with

13:55

um Merlin Audi, of course, Jamaica.

13:58

Oh, yeah.

13:58

And uh

13:59

perennial silver medalist.

14:01

Yeah. It's like that's you're the you're

14:03

the most decorated Jamaican sprinter,

14:06

but because you never won, Jamaica

14:08

doesn't even want you anymore in some

14:10

respect. Yeah.

14:10

And you don't want to make anymore.

14:12

You know, you know what story you should

14:14

tell as well? She's a great example, but

14:16

I'm obsessed with I think the single

14:18

greatest one of the greatest sporting

14:21

accomplishments of the last 25 years is

14:25

Tom Watson

14:27

at the age of 59

14:30

loses the British Open in a playoff.

14:32

Wow. Well,

14:34

on a miss.

14:36

And if he makes the putt, it's cons it's

14:39

considered the one of the greatest

14:40

performances of all time. But my point

14:41

is it's still the greatest per one of

14:43

the greatest performance of all time.

14:44

Just because he misses a putt in a

14:46

playoff does not turn this from he was

14:49

59.

14:50

And so so that that emotion to your

14:52

point that emotion is what I want from

14:54

everybody. Yeah.

14:55

Is to understand that

14:57

I mean it's almost forgotten greatness

14:59

that we have all these people that have

15:00

been absolutely amazingly great that we

15:03

just throw away. Um, you know, Merlene

15:05

lost um, you know, that race in Atlanta.

15:10

They didn't even have the technology to

15:12

figure out how much she lost by. I don't

15:14

know if you remember, right? She lost to

15:16

Dvers and she had lost to Dvers four

15:19

years earlier and they sat on the track

15:22

for probably what seemed like an

15:24

eternity. It was probably like about 20

15:26

minutes. They didn't know who won and

15:28

they didn't have the technology to go

15:29

frame by frame and they also didn't have

15:31

the rule which you know to your point

15:33

about data teams and all I'm diving into

15:36

you know track like I did with the ISU

15:39

to understand they didn't have the torso

15:41

rule so they're trying to figure out

15:44

cuz Merlin kind of crossed first but

15:46

Dra's torso was first so finally what

15:48

they decided is that Das was first and

15:51

they went by a margin that they didn't

15:53

even have the technology to determine

15:56

but if We I didn't realize it was that

15:57

close. If we went back and relooked at

15:59

it today using today's Would she have

16:02

Would Merina have won

16:03

that? I need to I need to look in I need

16:05

to look into that. What I would love to

16:06

do, which again, if

16:07

Do you know Marina?

16:08

Um I have access to her. So I I know um

16:11

so Shel and Fraser Price is going to be

16:13

on my podcast. Um we're actually going

16:15

to film it here in Miami um now that

16:17

she's back home in Jamaica. Um and so my

16:19

hope is to get um her, Bolt, and then

16:23

Merlene. They all had the same trainer

16:25

that a friend of mine has access to. So

16:28

Oh wow.

16:28
Why we massively underestimate career longevity

16:28

Yeah. So if I can I I would love to get

16:32

her.

16:32

She had an incredible career.

16:34

Well, this is you know you you should

16:35

get into this. This is super interesting

16:37

that

16:39

there's two we have two modes of

16:42

thinking about successful careers. One

16:44

is we measure it by the height of the

16:46

peak performance

16:48

or we can measure it by someone's

16:50

longevity. And I think we massively

16:53

underestimate longevity and overestimate

16:55

peak performance. So Merl would be the

16:57

perfect example of this. Um or in music

17:01

I think that I I'm obsessed with Paul

17:04

Simon.

17:05

Paul Simon is productive in his teens,

17:09

20s, 30s, 40s, 50s, 60s and 70s. He was

17:13

never at any one moment as big as the

17:16

Rolling Stones or Bob Dylan or

17:20

you know Taylor Swift but his career is

17:23

so the sheer amount of productivity over

17:26

time is so great that I think that makes

17:28

him

17:30

uh I think that over that that is more

17:33

important than the fact that his peak is

17:35

lower and we don't like longevity is

17:37

just like we take it for granted we

17:40

well so that So that brings up LeBron

17:43

and Mike then, which is the classic

17:46

debate, you know, which is longevity

17:49

versus

17:50

versus peak

17:50

versus peak.

17:51

Yeah. Although LeBron's peak is pretty

17:53

high, too.

17:53

Yeah.

17:54

But I mean that on that one. Yeah.

17:56

That's it's why it's complicated. But I

17:59

if you definitely in peak, if you ask me

18:01

who would I rather have on my team at

18:03

their peak, it's Michael.

18:06

Yeah, it's hand Yeah, it's hands down.

18:08

It's not even close. Sorry, LeBron.

18:11

It's hard to say that, but why does

18:13

every everyone feel I mean, it's just

18:16

like I don't know what it was.

18:15
Artistic Legacy vs. Executive Leadership

18:15

So, I'm going to be vulnerable and just,

18:22

you know, tell me to not film or to cut

18:26

it or whatever. So, in many ways, um,

18:30

like in a leadership world, so you the

18:31

CEO, previous CEO of our partnership was

18:34

in the audience. um he was black and uh

18:38

it I I was never really groomed for the

18:40

position he read the book, right? It was

18:42

just sort of like, hey, you pissed me

18:44

off and I went and did it. Um but

18:46

there's a level of I think for him

18:48

legacy in,

18:51

you know, hey, you know, I feel like the

18:54

the company's a better place now. For

18:57

writing, in many ways, your legacy is

19:01

what you've written. And not that

19:03

anybody's even really concerned about

19:04

that. I think most people write because

19:06

they love it. But do you find that there

19:08

are

19:10

you wake up one morning and say I do

19:12

this work in the world because your

19:15

writing is very unique and who's going

19:18

to take that mantle. Do you think about

19:20

that or is that something you're just

19:22

like

19:24

I suppose I don't think about that.

19:28

Uh because I have I mean in my world I

19:32

have full confidence

19:34

that there there's always going to be a

19:36

group of creative people.

19:40

I just because I know that I've been so

19:42

influenced by this group of creative

19:43

people who've come before me that stands

19:46

to reason there'll be another group that

19:47

come after me. So I don't really it's

19:49

different I think in

19:52

uh

19:54

when you're thinking about an

19:55

organization which can go away.

19:57

Right. Right. you screw up,

20:00

we could wake up and there could be no.

20:03

Whereas an artist's influence endures,

20:07

it can't vanish. It's like it's always

20:09

there for someone to kind of um so it's

20:12

it's a slightly different problem to

20:13

wrestle with. But I don't think I'm not

20:15

someone who spends a lot I don't

20:16

conceptualize

20:18

my career in any way.

20:26
Deconstructing Malcolm Gladwell's unique narrative genre

20:26

I just get up in

20:20

the morning and

20:21

as a reader

20:24

there and you may believe this about

20:26

yourself but as a reader there's no one

20:29

in your in your genre and the reason I

20:32

know that is because

20:35

we were trying to pick genres from my

20:37

book and they asked me they said well

20:39

what where would you want to be and I

20:42

said the only person that I I wouldn't

20:45

say respect I respect a lot of writers

20:46

like you know obviously um Simon helped

20:49

me with this. I mean, I know a lot of

20:52

different people in, you know, sort of

20:54

in different ways, but I don't feel like

20:57

no, there's another person who can

20:59

really capture the genre you're in. Um,

21:03

and it's it's so it's so it's so unique

21:06

that it um which is which is really, you

21:10

know,

21:12

maybe it's the way Jamaicans speak. I

21:15

mean, maybe that's it. The way Jamaican

21:17

my This is live. This is live in my

21:20

head. It's not fully thought out.

21:24

Are you Are you a Treky? Do you watch

21:26

Star Trek at all?

21:28

I know about it. But

21:28

so there's an episode in Star Trek where

21:30

Captain Mar gets stuck on an island on

21:32

on a planet and he has to speak to some

21:35

alien which is and there's no translator

21:39

and the person doesn't speak in the

21:42

typical this word equals that word.

21:45

speak in riddles and rhymes and emotion.

21:48

And so, you know, he wants to he wants

21:51

to talk about sadness and it was the the

21:54

words he used was when the walls fell.

21:56

It was some great battle when the walls

21:58

fell and you know the feeling of that

22:00

and that's what that meant. And that's

22:02

how I feel you right. Um, and it's how

22:05

my parents talk to me, which is which is

22:08

when they're telling me the story, I can

22:10

almost ignore the details of the story,

22:13

but they're talking about, you know,

22:15

Nanny or they're talking about an a

22:18

Nancy, you know,

22:20

and

22:21

and I I find your writing is that way.

22:23

22:21
The Antidote to Over-Analysis

22:21

So, I I I don't know if anybody has ever

22:25

Yeah. No, that's very kind. I don't um I

22:28

feel like I feel like it's

22:31

uh you know it's not my role. I I feel

22:34

uncomfortable dwelling spending too much

22:37

time analyzing what I do because I think

22:41

it gets in the way of I don't I'm not

22:43

someone who dwells on past much. I'm all

22:46

about what I'm going to do today and

22:47

tomorrow. that sort of I think you have

22:49

to have that focus if you want to stay

22:52

um you want to stay productive and um

22:57

and also like you want to stay positive

23:00

because I think there's so many kind of

23:04

there's so many things that can

23:06

interfere with your happiness if you if

23:08

you let them and I'm determined that

23:10

nothing should interfere with my

23:12

happiness and I feel like too a little

23:14

too much selfanalysis is a good way to

23:17

get I think that's a good lesson. I'm

23:19

taking the lessons. I'm taking the

23:21

lessons, coach. I'm taking the lessons.

23:22

I think you I think you're I think

23:25

you're fine. Well, I I do think with the

23:27

writing,

23:29

I think that I've

23:32

I think that there the the the analysis

23:35

the the writing to

23:38

so everybody that I talked to and even

23:42

some of the you know sort of larger you

23:45

know well what they're only two now

23:46

basically they wanted me to write on you

23:50

know business they're like what is this

23:53

like you know because I have a thing

23:55

called culture brilliance, which is, you

23:57

know, the way we maintain our culture.

23:59

And they're like, you know, that that

24:00

that right there. And I'm like, yeah,

24:02

it's not that's what I do for my real

24:05

job. Um, and so, but I'm I'm thinking of

24:10

myself writing. And I think I need to do

24:12

more of what you said, which is stay in

24:14

the moment, tell the story, don't don't

24:18

think about all the spin you can do

24:20

about

24:20

Yeah.

24:21

trying to success. But you can put

24:24

it's not a bad thing to put some of your

24:26

work experiences into the you could I

24:30

feel I that was then the other comment I

24:32

had in reading your book was I did want

24:34

more of I wanted a little more of you. I

24:36

felt there was a lot of

24:38

you know I wanted to understand so who

24:40

is it who is it that's telling me these

24:42

stories? What's motivating them? What's

24:44

driving them? How do they make sense of

24:46

the world they're in?

24:45
Closing Thoughts: Put more of yourself into the story

24:45

How do they make sense of

24:46

the world they're in? It was tooth and

24:48

nail to get me to put in the last

24:51

chapter. The deny

24:53

was totally they're like no you have to

24:56

you have to close with you and you have

24:59

to and I did not

25:02

at all but it's actually one of my

25:04

favorite chapters now because it

25:07

actually brings it all all together.

25:10

That's that's all right. I'm taking,

25:12

like I said, I'm taking the lessons.

25:14

Taking uncomfortably taking the lessons.

25:17

All right. Well, I appreciate you. I

25:18

appreciate you. Thank you for coming by.

25:20

It's really fun. I really enjoy it.

25:22

Okay. We're good.

Key Takeaways

  1. Solve industry problems by looking at how other fields have already fixed them.
  2. True success is defined by longevity rather than a single peak moment.
  3. Impactful writing uses vivid imagery to make abstract emotions feel physical.

Share with a friend

Episode Guests

Malcolm Gladwell

Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink,Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.